Custom lanyards may seem like a small detail, but they pack a punch in both marketing and security. On the one hand, they increase brand visibility almost effortlessly, while on the other, they help manage identification and access control. Let’s dive into how these versatile straps can elevate your event marketing strategy and bolster security at the same time.

Enhancing Brand Visibility

Picture this: You’re at a busy trade show, and amid the sea of booths and banners, what catches your eye? That’s right, a sleek custom lanyard around someone’s neck, proudly displaying your company’s logo in bright, bold colors. Lanyards aren’t just accessories; they’re walking advertisements. Every time someone wears one, your brand gets a little extra spotlight.

And let’s not forget that consistency is key. Your lanyard design — colors, logos, and all — can match your other branding materials, creating a unified look that’s as polished as it is eye-catching. So, whether you’re at a corporate event or just milling around the office, these lanyards are hard at work, making sure no one forgets who you are.

Customization To Fit Your Brand

Customization is where the real fun begins. Think of your custom lanyard as a blank canvas, just waiting for your creative touch. You can go wild with the options using materials like nylon or bamboo, printing methods that make your design pop, and even funky attachments like badge reels or even bottle openers (because networking is thirsty work, after all).

Different industries have their own lanyard styles. Tech companies might go for a sleek, modern vibe, while educational institutions might choose something more vibrant to keep things lively. The possibilities are endless, and you get to play designer and create something that both represents your brand and helps it stand out in the crowd.

Security Through Identification

Now, let’s talk event security. Custom lanyards are great for helping you figure out who’s who, which is particularly handy when you’ve got a ton of people roaming around. Pair them with ID badges, access cards, or RFID chips, and you’ve got a security system that’s both stylish and functional.

Color-coding lanyards for different groups (staff, VIPs, general attendees, etc.) is another genius move. It helps identify who belongs and who doesn’t at a glance without the need to check each individual’s badge.

Practicality and Comfort

No one wants to wear an uncomfortable lanyard all day. That’s why comfort is king when designing them. You want something durable yet soft, sturdy yet easy on the neck. 

Adjustable lengths, safety breaks, and lightweight materials ensure that your lanyard is something people actually want to wear. Whether it’s a long day at a conference or just another Monday at the office, a well-designed lanyard is like a good pair of shoes — you barely notice it’s there because it just works.

Win-Win

In the grand scheme of things, custom lanyards offer a winning combo of marketing muscle and security smarts. They’re the ultimate multitaskers, keeping your brand visible while also keeping everything secure and organized. So, if you haven’t already, it’s time to embrace the custom lanyard as your next big event marketing move. 

Want to get started? Head over to Arnett Credentials, and check out the options that could make your next event or workplace safer and snazzier.

About Arnett Credentials

Established in 2003, Arnett Credentials has had the pleasure of working with amazing clients on all kinds of events. From large, multi-day festivals to touring concerts, we’ve seen and done it all and are ready to be your right hand for your event’s credentials. To learn more or request a quote, contact us at 949.716.5852 or [email protected].